Purpose, Vision, and The Southwest Way

Purpose

Connect People to what’s important in their lives through friendly, reliable, and low-cost air travel.

Vision

To be the world’s most loved, most efficient, and most profitable airline.

Our Promises

Our Company Promise

Southwest will provide a stable work environment with equal opportunity for learning and personal growth. Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Our Employee Promise

I will demonstrate my Warrior Spirit by striving to be my best and never giving up. I will show my Servant’s Heart by delivering Legendary Customer Service and treating others with respect. I will express my Fun-LUVing Attitude by not taking myself too seriously and embracing my Southwest Family.

Values

Me How I Show Up
Pride Have a strong work ethic Take initiative Be accountable	Integrity Act like an owner Choose to do right Be courageous	Humility Don’t take yourself too seriously Keep perspective Don’t be a jerk

We How We Treat Each Other
Teamwork Practice civility Embrace Team over self Be inclusive	Honesty Speak up Be transparent Tell the truth	Service with LUV Practice Hospitality Live by The Golden Rule Don’t be rude

Southwest How Southwest Succeeds
Efficiency Don’t make the easy hard Keep costs low Stay agile	Discipline Be safe Be focused Be reliable	Excellence Get results Win the right way Kick tail

Investor Alerts

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Shareholder Services

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The timing of these postings are made at the discretion of Southwest Airlines. Readers should not assume that the information contained on this site has been updated or otherwise contains current information. Southwest Airlines does not review past postings to determine whether they remain accurate, and information contained in such postings may have been superseded.

This website contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are based on, and include statements about, the Company’s beliefs, intentions, expectations, and strategies for the future. Specific forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts and include, without limitation, words such as "plans," "believes," "expects," "anticipates," "may," "could," "intends," "goal," "will," "should," and similar expressions and variations thereof. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict. Therefore, actual results may differ materially from what is expressed in or indicated by the Company’s forward-looking statements. Factors that could cause these differences include, but are not limited to, the factors described under the heading "Risk Factors" in the Company's most recent Annual Report on Form 10-K and in other filings, and as described in the press releases and other materials contained on this website. The Company assumes no obligation to update any forward-looking statements as a result of new information, future events, or developments, except as required by federal securities laws.