Southwest Airlines Changes the Face of Southwest.com
WHO: Anne Murray, Southwest Airlines (NYSE: LUV) Senior Director
of Online Marketing
WHAT: In 1995, Southwest launched the industry's first web site
which has grown to become one of the country's top travel
sites and the only airline web site that regularly makes it
in top rankings for popularity, ease of use, and revenue
generation.
Seeking to raise the bar even higher, the airline decided
it's time to enhance the Customers' travel experience by
making upgrades to its web site. Southwest Airlines and
southwest.com are known for being clean and simple; the
improved website only strengthens those existing
attributes. Southwest Airlines is continually listening to
our Customers and working hard to give them what they
want ... they spoke and we listened!
WHERE: To participate in a live web conference, please contact
Ashley Pettit at 214-792-3105 or e-mail at
(ashley.pettit@wnco.com ) for an invitation to a guided
tour of the new southwest.com and an interview opportunity
with Southwest's Senior Director of Online Marketing Anne
Murray.
WHEN: Monday, Jan. 15
7 a.m. to 9:45 a.m. (CST) - Contact Ashley Pettit
10 a.m. (CST) - Webcast Begins
OTHER FACTS: * Southwest.com is ranked number one in airline search
terms.
* Southwest.com is the most visited airline site in the
world -- with twice as many visitors as Barnes and
Noble's.
* Currently, 70 percent of Southwest's Customers book
online.
* Southwest.com leads the airline industry with an average
of 10 million unique monthly visitors as reported by
Nielsen Net Ratings (2006).
* Southwest decided it was time to "refresh" its homepage,
by improving its "front door" to Customers' online
experience.
* The improved southwest.com design is founded on Customer
feedback and utilization.
* Southwest began the project to redesign southwest.com in
October 2006.
* Customers can now book their travel from the
southwest.com homepage.
* The front page of the "new" southwest.com will display a
picture taken by one of our Customers or Employees.
CONTACT: Public Relations of Southwest Airlines, +1-214-792-4847.
SOURCE Southwest Airlines
Released January 15, 2007