Southwest Airlines Announces New Customer Products

          *** MEDIA ALERT *** PHOTO OPPORTUNITY *** MEDIA ALERT ***

    WHAT:       In recent months, Southwest Airlines has announced plans to
                change the way the carrier boards its aircraft. The airline
                also has embarked upon an initiative to enhance the look and
                feel of its gate areas systemwide, offering a more comfortable
                lounge area for Customers.

                Join Southwest Airlines CEO Gary Kelly tomorrow to discuss
                additional product changes that transition Southwest from
                a-one-size-fits all airline to the airline that fits our
                Customers' lives.

    WHEN:       Wednesday, Nov. 7
                11am:     Conference begins
                12pm:      Interview opportunities with Southwest Executives

    WHERE:      Southwest Airlines Headquarters-Freedom Hall
                2702 Love Field Drive
                Dallas, TX 75235

The media conference also will be webcast. Media can listen in live and will have the opportunity to participate in the Q&A session with Gary Kelly.

Log on to http://www.videonewswire.com/event.asp?id=43960 to participate in this event. Media may log on a few minutes prior to the 11a CST event start.

SOURCE Southwest Airlines

Released November 6, 2007