Southwest Airlines Announces Fares & Destinations for Milwaukee Service to Begin November 1, 2009

    WHO:
             -- Southwest Airlines Vice President Ground Operations Teresa
                Laraba
             -- Milwaukee County Executive Chief of Staff Tom Nardelli
             -- Milwaukee County Board Chairman Lee Holloway
             -- Milwaukee County Supervisor & TPW Committee Chair Michael
                Mayo, Sr.
             -- Milwaukee Mitchell Airport Director Barry Bateman

    WHAT:
             Southwest Airlines will celebrate with all of Milwaukee along
             the lakeshore Tuesday morning by offering special fares and
             revealing the flight schedule for the carrier's previously-
             announced service from Mitchell International Airport to begin
             November 1, 2009.

             Wisconsin will become the 37th state and Milwaukee the 68th
             city to join the nation's largest airline network exclusively
             utilizing full-sized, Boeing 737 jets. Each year, nearly 100
             million Customers enjoy Southwest's low-fares and high value
             Customer Service.

    WHEN:
             Tuesday, June 23
             10:00 a.m.

    WHERE:
             Milwaukee Art Museum
             Baumgartner Terrace
             700 N Art Museum Dr
             Milwaukee, WI 53202

             ** Media Contact:  Brad Hawkins, Southwest Airlines, 214-792-4413
             or Brad.HawkinsPR@wnco.com

    VISUALS:
             -- Southwest Airlines' route map reflecting Milwaukee service
             -- Local music and food celebrating Southwest's arrival in the
                Community
             -- Special fares announced for new service

    OTHER
    FACTS:
             Southwest Airlines (NYSE: LUV), based in Dallas, is the nation's
             largest carrier in terms of domestic passengers enplaned.
             Southwest currently operates more than 3,300 flights a day and
             has more than 35,000 Employees systemwide.

www.southwest.com

/PRNewswire -- June 22/

SOURCE Southwest Airlines