Southwest Airlines News Teleconference Second Quarter 2010 Financial Results

WHO:   Gary Kelly, Chairman of the Board, President, and

       Chief Executive Officer

       Laura Wright, Senior Vice President Finance and Chief Financial Officer





WHAT:  Upon completion of the question and answer portion of the call dedicated
       to our audience of investors/analysts, members of the media will be
       given an opportunity to ask questions of Mr. Kelly and Ms. Wright about
       the airline's financial results for the second quarter 2010.



WHERE: Mr. Kelly and Ms. Wright will be taking media calls from the offices of
       Southwest Airlines Corporate Headquarters in Dallas.





WHEN:  10:30 AMCentral Daylight Time

       July 29, 2010



HOW:   Those interested in participating in the News Teleconference should dial
       (888) 271-8596upto ten minutes prior to the 10:30 a.m. CDT start of the
       call.



       A live broadcast of the conference call will be available via the
       Investor Relations homepage at southwest.com/investor_relations. A
       replay of the webcast will also be available on the Events Calendar in
       the Investor Relations section of the website.



       www.southwest.com