Southwest Airlines News Teleconference Third Quarter 2010 Financial Results

WHO:   Gary Kelly, Chairman of the Board, President, and Chief Executive
       Officer

       Laura Wright, Senior Vice President Finance and Chief Financial Officer



WHAT:  Upon completion of the question and answer portion of the call dedicated
       to our audience of investors/analysts, members of the media will be
       given an opportunity to ask questions of Mr. Kelly and Ms. Wright about
       the airline's financial results for the third quarter 2010.



WHERE: Mr. Kelly and Ms. Wright will be taking media calls from the offices of
       Southwest Airlines Corporate Headquarters in Dallas.



WHEN:  11:30 AMCentral Daylight Time

       Oct. 21, 2010



HOW:   Those interested in participating in the News Teleconference should dial
       (888) 271-8596upto ten minutes prior to the 11:30 a.m. CST start of the
       call.



       A live broadcast of the conference call will be available via the
       Investor Relations homepage at southwest.com/investor_relations. A
       replay of the webcast will also be available on the Events Calendar in
       the Investor Relations section of the website.



www.southwest.com