Southwest Airlines News Teleconference Fourth Quarter 2010 Financial Results

WHO:   Gary Kelly, Chairman of the Board, President, and

       Chief Executive Officer

       Laura Wright, Senior Vice President Finance and Chief Financial Officer



WHAT:  Upon completion of the question and answer portion of the call dedicated
       to our audience of investors/analysts, members of the media will be
       given an opportunity to ask questions of Mr. Kelly and Ms. Wright about
       the airline's financial results for the fourth quarter 2010.



WHERE: Mr. Kelly and Ms. Wright will be taking media calls from the offices of
       Southwest Airlines Corporate Headquarters in Dallas.



WHEN:  11:30 AMCentral Standard Time

       Jan. 20, 2011



HOW:   Those interested in participating in the News Teleconference should dial
       (888) 271-8596 (no passcode required) upto ten minutes prior to the
       11:30 a.m. CST start of the call.

       A live broadcast of the conference call will be available via the
       Investor Relations homepage at southwest.com. A replay of the webcast
       will also be available on the Events Calendar in the Investor Relations
       section of the website.