Southwest Airlines Rocks Newark

WHAT:    More than 80 Southwest Airlines Employees will arrive on a Charter
         flight at Newark to help launch the airline's new service to the
         rockin' city. The aircraft will be taxied through a Water Arch to
         welcome the first Southwest flight into Newark Liberty International.
         As our Employees exit off the plane, they will be greeted by cheering
         local Employees and airline partners.



WHO:     Southwest Airlines Employees arriving from Dallas

         Southwest Airlines Leadership greeting the flight

         Newark Station Manager Chris Rupprecht and his wife, Southwest
         Airlines Flight Attendant Katie Rupprecht, both New Jerseyans, will be
         available for interviews.



WHEN:    Saturday, March 26, 2011

         3:00 p.m. ET – Media/Guests Arrive

         3:15 p.m. ET – Ferry Flight Lands



WHERE:   ***Media arrives at the Newark Airport, 10 Toler Pl., Newark, NJ
         07114, Southwest Airlines Terminal A Ticket Counter, at 2:45 p.m. to
         check-in and be ready for the aircraft to land. Contact on-site SWA
         Spokesperson Brad Hawkins at 214-792-4413 orbrad.hawkinsPR@wnco.comor
         Chris Mainz at 214-534-7225 orchris.mainz@wnco.com.



VISUALS: Southwest Airlines First Plane Arriving under Water Arch

         Southwest Employees Cheering

WHAT:  Southwest Airlines will be celebrating the carrier's first flights from
       the Newark Liberty International Airport. Southwest will serve our
       LIFT® coffee and breakfast for the first Customers departing for
       Chicago Midway and St. Louis. We'll also have giveaways, gate games, and
       other fun items like official first flight certificates for Southwest's
       Customers.



       Media Interview Opportunities with Customers, Crew, and Employees.

       Photo Op to capture the first flight board and depart.

WHO:   Southwest Airlines Customers and Employees

WHEN:  6:15 a.m. – Festivities Begin

       7:00 a.m. – First Flight Departs



       ***Media arrives at the Southwest Ticket Counter at 6:00 a.m. for escort
       to the Southwest gate area. Contact on-site SWA Spokesperson Olga Romero
       at 214-926-0333 orolga.romero@wnco.comor Whitney Eichinger at
       214-914-0982 orwhitney.eichinger@wnco.comwith any questions.



WHERE: Newark Liberty International Airport

       Southwest Airlines Ticket Counter

       Terminal A, Gates A 14, A15

WHO:   Southwest Airlines Employees



WHAT:  Southwest Airlines Employees partnering with Jersey Cares to volunteer
       at the South 17th Street School in Newark, New Jersey. Employees will
       volunteer in several areas including weeding the garden, planting
       flowers, assembling environmental kits for children, and painting murals
       in the hallway. The South 17th Street School serves 500 students,
       pre-kindergarteners through eighth graders. The school was founded in
       1908 and is one of the oldest public elementary schools in Newark.

WHEN:  12:30 p.m. – Media arrives at The South 17th Street School.



       ***Media should contact on-site SWA Spokesperson Olga Romero at
       214-926-0333 orolga.romero@wnco.comor Whitney Eichinger at 214-914-0982
       orwhitney.eichinger@wnco.comfor details.

Where: The South 17th Street School

       619 South 17th Street
       Newark, NJ 07103-1159
       (973) 374-2570

WHO:   Gary Kelly, Southwest Airlines President, Chairman, and CEO

       Teresa Laraba, Senior Vice President of Customer Services

       Kevin Krone, Vice President of Marketing, Sales, and Distribution

       Mayor Corey Booker from Newark, New Jersey

       Mayor Bollwage from Elizabeth, New Jersey

       Bill Baroni, Deputy Executive Director of the Port Authority of New York
       and New Jersey



WHAT:  Southwest Airlines will hold a Leadership luncheon with top corporate
       Customers to officially launch service to/from Newark Liberty
       International Airport. We will offer a taste of the North and the South
       in our menu and a middle school jazz group for entertainment. As a
       special New Jersey treat, we'll have a Cake Boss cake celebrating
       Southwest's newest city.



WHEN:  11:00 p.m. Media arrive

       11:30 p.m. Media event

       12:00 p.m. Luncheon begins



       ***Media Contact Olga Romero at 214-926-0333 orolga.romero@wnco.comor
       Whitney Eichinger at 214-914-0982 orwhitney.eichinger@wnco.comfor
       details.



WHERE: New Jersey Performing Arts Center

       Theater Square Grill Restaurant

       One Center Street
       Newark, NJ 07102



WHY:   Southwest Airlines is celebrating the kick-off of EWR service with a
       weekend-long celebration. EWR is Southwest's 72nd destination
       systemwide.



       Based in Dallas, Southwest operates more than 3,200 daily nonstop
       departures systemwide and has nearly 35,000 Employees nationwide.



       www.southwest.com